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Stories need to be not only entertaining but strategic at the same time. People react emotional and they remember emotional. And thats the trick, trigger emotions and you have the opportunity to set a strategic goal.


Here are 2 nice articles about that ineffect:

> The Power Of Storytelling & How It Affects Your Brain

> Storytelling As A Strategic Buisness Tool


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Kunden-feedback


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“Uns hat der Tag mit Dir wirklich super gefallen und wir haben ganz viel Motivation & Ansätze für kommende Projekte gewinnen können. Danke dafür!”
Katrin Kraski, Marketing Konditorei Junge

“Christian Striboll hat eine gute motivierende Energie & weiß wovon er spricht!”
Autorin und Teilnehmerin der  Web-Video Formatentwicklung des Schweizer Fernsehens, Redaktion Box-Office.

“Lieber Christian es war großartig, dass Du die AbsolventInnen so professionell unterstützen konntet.  Eure Visuals sind super geworden und haben sensibel und modern den Geist der Kollektionsideen transportiert! Es war beeindruckend was ihr in der Kürze der Zeit auf die Reihe bekommen habt auch mit dem nötigen Fingerspitzengefühl für kompliziertere Fälle... Das Feedback zu den Mode Design Filmen war durchweg euphorisch. 1000 Dank an Dich.”
Prof. Dipl. Des. (FH)Susanne Mueller Elsner,  Susanne Müller-Elsner, Studiendekanat Akademie f. Mode & Design Hamburg.




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DEVELOPMENT & WORKSHOP


Web-Stories 

SRF/ BoxOffice | 2017


In a three week workshop I had the pleasure to develop webstories for and with the editorial office of the swiss program: BOX Office

The task was to transfer their stories into web compatible storytelling.

Thx for having me!  
And especially for the great feedback!





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WORKSHOP


Socialmedia- & Corporate Storytelling

Backerei Junge | 12.2017, Lübeck



Invited by the bakery-chain: Bäckerei Junge it was a pleasure to learn about their world. First we digged ourselfs through different brainstorm sessions to narrow down the stories are worth to be told. And in the second part we discussed formats and distribution. 
Usually all three things need to fit together.
The story + the format + the place of it’s distribution. All together need to fuse together in order to decide which story is the right to be told - and in which way .. and so on.
The team from Bäckerei Junge was a great pleasure to work with and I’m looking forward to the outcome of our nice workshop.



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DEVELOPMENT


Advertising Spot 

Echopark/ Kik | 2017


The Fullservice Agency Echopark booked me to develop  strategic and creative ideas for the upcoming campaign of the german chain of retail shops: KIK

I say thank you - it was a pleasure working with you!



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LECTURER


Fashion-Videos

AMD | yearly since 2007


In a yearly workshop I have a week to develop and shot videos with 20 students for their show. It’s always a run .. and it’s always fun ;-)!