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As filmdirector, the most of my stories are told as a film. But evolving and very interesting are events with a mindset of being also a story to be experienced. Nowadays new media bring new tools to get the audience deeper into the story - or even let them be part of it.
Interactive Pre-scripted Storytelling
This was a tricky project. Only being allowed to use footage out the film - but let the characters get into a catchy conversation with pedestrians in a mall.
But with pre-written dialoges it came out to be a nicely shared event in the middle of munich.
Disney Germany luckily was very happy.